Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes

Dahlia El-Manstrly; Dennis Herhausen; Abhijit Guha; Markus Blut; Dhruv Grewal

doi:10.1016/j.jretai.2024.03.002

Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes

Dahlia El-Manstrly, Dennis Herhausen, Abhijit Guha, Markus Blut, Dhruv Grewal

Marketing

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	274-292
Journal	Journal of Retailing
Volume	100
Issue number	2
DOIs	https://doi.org/10.1016/j.jretai.2024.03.002
Publication status	Published - Apr 2024

Funding

The first author thanks the British Academy Quantitative Skills Acquisition Awards for its financial support. The authors contributed equally to the writing and editing of the manuscript. The first author coded the data, and the first, second and fourth authors analyzed the data.

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British Academy

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10.1016/j.jretai.2024.03.002

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title = "Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes",

author = "Dahlia El-Manstrly and Dennis Herhausen and Abhijit Guha and Markus Blut and Dhruv Grewal",

year = "2024",

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language = "English",

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T1 - Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes

AU - El-Manstrly, Dahlia

AU - Herhausen, Dennis

AU - Guha, Abhijit

AU - Blut, Markus

AU - Grewal, Dhruv

PY - 2024/4

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UR - https://doi.org/10.1016/j.jretai.2024.03.002

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DO - 10.1016/j.jretai.2024.03.002

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SP - 274

EP - 292

JO - Journal of Retailing

JF - Journal of Retailing

IS - 2

ER -

Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes

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