Social media and bias 2.0

Anna Maaranen, Frank den Hond, Mikko Vesa

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review


This chapter discusses algorithmic bias on social media. It argues that while new technologies utilising advanced algorithms – often referred to as artificial intelligence – have inspired hopes of a world beyond bias, the reality is gloomier. On today’s social media, interaction, access, and visibility are largely orchestrated by algorithms that are not free from bias but, instead, have learnt to efficiently automate it. The chapter suggests that while designed with hopes of cherishing diversity and equality, social media have become a space of technologically administered homophily, where social injustice, exclusion, and discrimination remain and are reinforced. Social media reinforces “bias 2.0”: human bias translated into and reshaped by algorithms that replicate and reinforce it in the vastness of global social media spaces. Bias 2.0 works against achieving gender equality (United Nations Sustainable Development Goal, SDG 5) and reducing inequalities (SDG 10). Social media literacy and learning emerge as crucial questions (SDG 4).

Original languageEnglish
Title of host publicationTransformative Action for Sustainable Outcomes
Subtitle of host publicationResponsible Organising
EditorsMaria Sandberg, Janne Tienari
Number of pages6
ISBN (Electronic)9781003229728
ISBN (Print)9781032135342
Publication statusPublished - 2022

Bibliographical note

Publisher Copyright:
© 2022 selection and editorial matter, Maria Sandberg and Janne Tienari; individual chapters, the contributors.


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