Social media gatekeeping: An analysis of the gatekeeping influence of newspapers’ public Facebook pages

Kasper Welbers, Michaël Opgenhaffen

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

Due to the rising importance of social media platforms for news diffusion, newspapers are relying on social media editors to promote the distribution of their news items on these platforms. In this study, we investigate how much of an impact these social media editors really have, focusing on the impact of newspapers’ public pages on Facebook. Since the actions of individual users are not visible on many platforms due to privacy consideration, we propose a method that leverages time series of aggregated scores for total user engagement, which are available for various platforms. We use this method to study and compare the influence of Facebook pages for six newspapers from the United Kingdom, the Netherlands, and Flanders, for all news items published over 2 weeks in 2017.

Original languageEnglish
Pages (from-to)4728-4747
Number of pages20
JournalNew Media and Society
Volume20
Issue number12
Early online date11 Jul 2018
DOIs
Publication statusPublished - 1 Dec 2018

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facebook
social media
Time series
newspaper
news
editor
time series
privacy
Netherlands

Keywords

  • Facebook
  • gatekeeping
  • news diffusion
  • newspapers
  • social media

Cite this

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Social media gatekeeping : An analysis of the gatekeeping influence of newspapers’ public Facebook pages. / Welbers, Kasper; Opgenhaffen, Michaël.

In: New Media and Society, Vol. 20, No. 12, 01.12.2018, p. 4728-4747.

Research output: Contribution to JournalArticleAcademicpeer-review

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