Spontaneous approach reactions toward social media cues

Jie Du*, Guido M. van Koningsbruggen, Peter Kerkhof

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

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Why is it difficult to resist social media temptations? One reason might be that social media users have strong and spontaneous approach reactions to social media cues. In the present study, daily Facebook users (N = 228) completed a Stimulus-Response Compatibility (SRC) task, which assessed their spontaneous approach reactions to Facebook cues. Results showed that participants were faster in approaching than avoiding Facebook related (vs. control) pictures, regardless of their general tendency to experience Facebook self-control failures. Thus, contrary to expectations, spontaneous approach reactions to social media cues were not related to people's daily experienced social media self-control failure.

Original languageEnglish
Pages (from-to)101-108
Number of pages8
JournalComputers in Human Behavior
Early online date31 Aug 2019
Publication statusPublished - Feb 2020


  • Approach reactions
  • Facebook
  • Self-control
  • Self-control failure
  • Social media


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