"Stay Tuned - We Will Be Back Right After These messages": Need to Evaluate Moderates the Transfer of Irritation in Advertising

B.M. Fennis, A.B. Bakker

Research output: Contribution to Journal › Article › Academic › peer-review

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title = "{"}Stay Tuned - We Will Be Back Right After These messages{"}: Need to Evaluate Moderates the Transfer of Irritation in Advertising",

author = "B.M. Fennis and A.B. Bakker",

year = "2001",

doi = "10.1080/00913367.2001.10673642",

language = "English",

volume = "3",

pages = "16--26",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "M.E. Sharpe Inc.",

number = "3",

}

TY - JOUR

T1 - "Stay Tuned - We Will Be Back Right After These messages": Need to Evaluate Moderates the Transfer of Irritation in Advertising

AU - Fennis, B.M.

AU - Bakker, A.B.

PY - 2001

Y1 - 2001

U2 - 10.1080/00913367.2001.10673642

DO - 10.1080/00913367.2001.10673642

M3 - Article

SN - 0091-3367

VL - 3

SP - 16

EP - 26

JO - Journal of Advertising

JF - Journal of Advertising

IS - 3

ER -