Original language | English |
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Pages (from-to) | 629-643 |
Journal | Marketing Letters |
Volume | 23 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2012 |
Strategic Orientations in Competitive Contexts: Consensus vs. Differentiation
R. Deshpande, A. Grinstein, E. Ofek
Research output: Contribution to Journal › Article › Academic › peer-review