Strategic Orientations in Competitive Contexts: Consensus vs. Differentiation

R. Deshpande, A. Grinstein, E. Ofek

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)629-643
JournalMarketing Letters
Volume23
Issue number3
DOIs
Publication statusPublished - 2012

Cite this