Strategic Orientations in Competitive Contexts: Consensus vs. Differentiation

R. Deshpande, A. Grinstein, E. Ofek

Research output: Contribution to Journal › Article › Academic › peer-review

Cite this

@article{d128967eb7b5429da3dc00d687c3a7a9,

title = "Strategic Orientations in Competitive Contexts: Consensus vs. Differentiation",

author = "R. Deshpande and A. Grinstein and E. Ofek",

year = "2012",

doi = "10.1007/s11002-012-9167-4",

language = "English",

volume = "23",

pages = "629--643",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "3",

}