Strategic Orientations in Competitive Contexts: Consensus vs. Differentiation

R. Deshpande, A. Grinstein, E. Ofek

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)629-643
JournalMarketing Letters
Volume23
Issue number3
DOIs
Publication statusPublished - 2012

Cite this

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title = "Strategic Orientations in Competitive Contexts: Consensus vs. Differentiation",
author = "R. Deshpande and A. Grinstein and E. Ofek",
year = "2012",
doi = "10.1007/s11002-012-9167-4",
language = "English",
volume = "23",
pages = "629--643",
journal = "Marketing Letters",
issn = "0923-0645",
publisher = "Springer New York",
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Strategic Orientations in Competitive Contexts: Consensus vs. Differentiation. / Deshpande, R.; Grinstein, A.; Ofek, E.

In: Marketing Letters, Vol. 23, No. 3, 2012, p. 629-643.

Research output: Contribution to JournalArticleAcademicpeer-review

TY - JOUR

T1 - Strategic Orientations in Competitive Contexts: Consensus vs. Differentiation

AU - Deshpande, R.

AU - Grinstein, A.

AU - Ofek, E.

PY - 2012

Y1 - 2012

U2 - 10.1007/s11002-012-9167-4

DO - 10.1007/s11002-012-9167-4

M3 - Article

VL - 23

SP - 629

EP - 643

JO - Marketing Letters

JF - Marketing Letters

SN - 0923-0645

IS - 3

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