Strategic Renewal in the Digital Age: The Digital Marketing Core as a Starting Point

EFJ Lancee

Strategic Renewal in the Digital Age: The Digital Marketing Core as a Starting Point

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	Strategic Renewal
Subtitle of host publication	Core Concepts, Antecedents, and Micro Foundations
Editors	Henk Volberda, Adam Lindgreen, Aybars Tuncdogan, Frans van den Bosch
Publisher	Routledge
Chapter	17
Pages	364
Number of pages	390
ISBN (Print)	9781472486479
Publication status	Published - 1 May 2019

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https://www.taylorfrancis.com/books/edit/10.4324/9780429057861/strategic-renewal-aybars-tuncdogan-adam-lindgreen-henk-volberda-frans-van-den-bosch

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Lancee, EFJ. (2019). Strategic Renewal in the Digital Age: The Digital Marketing Core as a Starting Point. In H. Volberda, A. Lindgreen, A. Tuncdogan, & F. van den Bosch (Eds.), Strategic Renewal: Core Concepts, Antecedents, and Micro Foundations (pp. 364). Routledge. https://www.taylorfrancis.com/books/edit/10.4324/9780429057861/strategic-renewal-aybars-tuncdogan-adam-lindgreen-henk-volberda-frans-van-den-bosch

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title = "Strategic Renewal in the Digital Age: The Digital Marketing Core as a Starting Point",

author = "EFJ Lancee",

year = "2019",

month = may,

day = "1",

language = "English",

isbn = "9781472486479",

pages = "364",

editor = "Henk Volberda and Adam Lindgreen and Aybars Tuncdogan and {van den Bosch}, Frans",

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Lancee, EFJ 2019, Strategic Renewal in the Digital Age: The Digital Marketing Core as a Starting Point. in H Volberda, A Lindgreen, A Tuncdogan & F van den Bosch (eds), Strategic Renewal: Core Concepts, Antecedents, and Micro Foundations. Routledge, pp. 364. <https://www.taylorfrancis.com/books/edit/10.4324/9780429057861/strategic-renewal-aybars-tuncdogan-adam-lindgreen-henk-volberda-frans-van-den-bosch>

Strategic Renewal in the Digital Age : The Digital Marketing Core as a Starting Point. / Lancee, EFJ.

Strategic Renewal: Core Concepts, Antecedents, and Micro Foundations. ed. / Henk Volberda; Adam Lindgreen; Aybars Tuncdogan; Frans van den Bosch. Routledge, 2019. p. 364.

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review