Strategic Renewal in the Digital Age: The Digital Marketing Core as a Starting Point

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Original languageEnglish
Title of host publicationStrategic Renewal
Subtitle of host publicationCore Concepts, Antecedents, and Micro Foundations
EditorsHenk Volberda, Adam Lindgreen, Aybars Tuncdogan, Frans van den Bosch
Number of pages390
ISBN (Print)9781472486479
Publication statusPublished - 1 May 2019

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