Strong medicine or bitter pil? The impact of online drug reviews on drug purchase

I.E. Vermeulen, E. Das, S. Swager

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationNew trends in advertising research
EditorsF. Costa Pereira, J. Verissimo, P. Neijens
Place of PublicationLisbon
PublisherEdição Sílabo
Number of pages16
ISBN (Print)3000163042, 9783000163043
Publication statusPublished - 2008

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