Strong medicine or bitter pil? The impact of online drug reviews on drug purchase

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	New trends in advertising research
Editors	F. Costa Pereira, J. Verissimo, P. Neijens
Place of Publication	Lisbon
Publisher	Edição Sílabo
Pages	341-356
Number of pages	16
ISBN (Print)	3000163042, 9783000163043
Publication status	Published - 2008

Persistent URL (handle)

@inbook{9dbc90b745d840f0861deee9f094cf67,

title = "Strong medicine or bitter pil? The impact of online drug reviews on drug purchase",

author = "I.E. Vermeulen and E. Das and S. Swager",

year = "2008",

language = "English",

isbn = "3000163042",

pages = "341--356",

editor = "{Costa Pereira}, F. and J. Verissimo and P. Neijens",

booktitle = "New trends in advertising research",

publisher = "Edi{\c c}{\~a}o S{\'i}labo",

}

TY - CHAP

T1 - Strong medicine or bitter pil? The impact of online drug reviews on drug purchase

AU - Vermeulen, I.E.

AU - Das, E.

AU - Swager, S.

PY - 2008

Y1 - 2008

M3 - Chapter

SN - 3000163042

SN - 9783000163043

SP - 341

EP - 356

BT - New trends in advertising research

A2 - Costa Pereira, F.

A2 - Verissimo, J.

A2 - Neijens, P.

PB - Edição Sílabo

CY - Lisbon

ER -