Original language | Dutch |
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Title of host publication | Klantenloyaliteit |
Editors | W. Wurtz |
Place of Publication | Deventer |
Publisher | Kluwer Bedrijfswetenschappen |
Pages | 173-184 |
Number of pages | 12 |
Publication status | Published - 1998 |
Successtory van een loyaliteitsprogramma
R. Riezebos, W. de Vries, E. Waarts
Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic