Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War

Original language	English
Pages (from-to)	784-800
Journal	JMR. Journal of Marketing Research
Volume	52
Issue number	6
DOIs	https://doi.org/10.1509/jmr.13.0180
Publication status	Published - 2015

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• Dutch Study: Supermarket Price Wars Could Harm Rather Than Help Brands

  Sotgiu, F. & Gielens, K.

  1/03/16

  1 item of Media coverage

  Press/Media: Research

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Sotgiu, F., & Gielens, K. (2015). Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War. JMR. Journal of Marketing Research, 52(6), 784-800. https://doi.org/10.1509/jmr.13.0180

Sotgiu, Francesca ; Gielens, Katrijn. / Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War. In: JMR. Journal of Marketing Research. 2015 ; Vol. 52, No. 6. pp. 784-800.

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Sotgiu, F & Gielens, K 2015, 'Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War', JMR. Journal of Marketing Research, vol. 52, no. 6, pp. 784-800. https://doi.org/10.1509/jmr.13.0180

Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War. / Sotgiu, Francesca; Gielens, Katrijn.
In: JMR. Journal of Marketing Research, Vol. 52, No. 6, 2015, p. 784-800.

Research output: Contribution to Journal › Article › Academic › peer-review

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AU - Sotgiu, Francesca

AU - Gielens, Katrijn

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DO - 10.1509/jmr.13.0180

M3 - Article

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VL - 52

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EP - 800

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Sotgiu F, Gielens K. Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War. JMR. Journal of Marketing Research. 2015;52(6):784-800. doi: 10.1509/jmr.13.0180