In this introduction to the special issue on "Sustainability in Combining Career and Care," we argue that demographic developments such as ageing populations demand attention to the long-term consequences of using family friendly arrangements. In order to create and support sustainability in combining career and care, we address normative beliefs about parenting, behavior or "choices" in combining work and family, and outcomes for individual careers, couples, and children. We provide an integrative framework for combining career and care, thereby incorporating the individual, organizational, and societal level of the work-family interface. In this first paper, the eight empirical contributions to this special issue are introduced, the collective message being that normative beliefs about parenting need to be challenged in order to create change and promote sustainability for working parents. © 2012 The Society for the Psychological Study of Social Issues.