Synergy or conflict? Lessons for managers on how to successfully adopt AI to augment employee creativity

Jakob Stollberger, David De Cremer

Research output: Contribution to JournalArticleProfessional

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Abstract

Artificial intelligence undeniably offers the potential to improve decision-making, at least in certain contexts. In this article, AI experts Jakob Stollberger and David De Cremer offer guidance for managers on how best to integrate the technology into work processes, even those associated with creativity, while continuing to meet the needs of the “human components” in the system.
Original languageEnglish
JournalThe European Business Review (London, 2005)
Volume2021
Issue numberJanuary 15
Publication statusPublished - 15 Jan 2021

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