Technological Innovation in the Media Sector: Understanding Current Practices and Unraveling Opportunities

Simone Ooms; Pablo Cesar; Abdallah El Ali; Davide Ceolin; Laura Hollink; Manel Slokom; Eric Pauwels; Valentin Robu; Han La Poutre

doi:10.1145/3613905.3637147

Technological Innovation in the Media Sector: Understanding Current Practices and Unraveling Opportunities

Simone Ooms, Pablo Cesar, Abdallah El Ali, Davide Ceolin, Laura Hollink, Manel Slokom, Eric Pauwels, Valentin Robu, Han La Poutre

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

Abstract

AI technologies offer significant opportunities for the media sector, including content production, distribution, and audience engagement. This case study aims to bridge the technological expertise of the AI, Media & Democracy lab in the Netherlands to stakeholders in the media sector, identifying current technology implementation practices and outlining the potential of our technological expertise. First, a visual portfolio of the expertise of the researchers was created. Then, focus group workshops were held with broadcasters and media institutions, using an interactive online Miro environment. Results include insights on current implementation of the presented technologies by the media organizations, and opportunities for further implementation. Key takeaways are the broadcaster need for short-term implementation possibilities and the importance of having both B2C (broadcasters) and a B2B (the entire sector) perspectives present in focus groups to provide confirmation of findings and offer a broader viewpoint on the media landscape.

Original language	English
Title of host publication	CHI 2024 - Extended Abstracts of the 2024 CHI Conference on Human Factors in Computing Sytems
Publisher	Association for Computing Machinery
ISBN (Electronic)	9798400703317
DOIs	https://doi.org/10.1145/3613905.3637147
Publication status	Published - 11 May 2024
Externally published	Yes
Event	2024 CHI Conference on Human Factors in Computing Sytems, CHI EA 2024 - Hybrid, Honolulu, United States Duration: 11 May 2024 → 16 May 2024

Conference

Conference	2024 CHI Conference on Human Factors in Computing Sytems, CHI EA 2024
Country/Territory	United States
City	Hybrid, Honolulu
Period	11/05/24 → 16/05/24

Funding

This research would not have been possible without all participants throughout the case study; both the researchers for sharing their expertise and the media sector participants for sharing what their organization is doing in terms of technological innovation. This publication is part of the AI, Media & Democracy Lab (Dutch Research Council project number: NWA.1332.20.009).

Funders	Funder number
Nederlandse Organisatie voor Wetenschappelijk Onderzoek	NWA.1332.20.009

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10.1145/3613905.3637147

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Ooms, S., Cesar, P., El Ali, A., Ceolin, D., Hollink, L., Slokom, M., Pauwels, E., Robu, V., & La Poutre, H. (2024). Technological Innovation in the Media Sector: Understanding Current Practices and Unraveling Opportunities. In CHI 2024 - Extended Abstracts of the 2024 CHI Conference on Human Factors in Computing Sytems Article 533 Association for Computing Machinery. https://doi.org/10.1145/3613905.3637147

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title = "Technological Innovation in the Media Sector: Understanding Current Practices and Unraveling Opportunities",

abstract = "AI technologies offer significant opportunities for the media sector, including content production, distribution, and audience engagement. This case study aims to bridge the technological expertise of the AI, Media \& Democracy lab in the Netherlands to stakeholders in the media sector, identifying current technology implementation practices and outlining the potential of our technological expertise. First, a visual portfolio of the expertise of the researchers was created. Then, focus group workshops were held with broadcasters and media institutions, using an interactive online Miro environment. Results include insights on current implementation of the presented technologies by the media organizations, and opportunities for further implementation. Key takeaways are the broadcaster need for short-term implementation possibilities and the importance of having both B2C (broadcasters) and a B2B (the entire sector) perspectives present in focus groups to provide confirmation of findings and offer a broader viewpoint on the media landscape.",

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doi = "10.1145/3613905.3637147",

language = "English",

booktitle = "CHI 2024 - Extended Abstracts of the 2024 CHI Conference on Human Factors in Computing Sytems",

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Ooms, S, Cesar, P, El Ali, A, Ceolin, D, Hollink, L, Slokom, M, Pauwels, E, Robu, V & La Poutre, H 2024, Technological Innovation in the Media Sector: Understanding Current Practices and Unraveling Opportunities. in CHI 2024 - Extended Abstracts of the 2024 CHI Conference on Human Factors in Computing Sytems., 533, Association for Computing Machinery, 2024 CHI Conference on Human Factors in Computing Sytems, CHI EA 2024, Hybrid, Honolulu, United States, 11/05/24. https://doi.org/10.1145/3613905.3637147

Technological Innovation in the Media Sector: Understanding Current Practices and Unraveling Opportunities. / Ooms, Simone; Cesar, Pablo; El Ali, Abdallah et al.
CHI 2024 - Extended Abstracts of the 2024 CHI Conference on Human Factors in Computing Sytems. Association for Computing Machinery, 2024. 533.

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

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AU - Hollink, Laura

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Technological Innovation in the Media Sector: Understanding Current Practices and Unraveling Opportunities

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