The acit test of brand loyaltry. A consumer response to out of stocks for their favorite brands

P. Farris, A.R. Thurik, W. Verbeke

Research output: Contribution to Journal › Article › Academic

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@article{ee2ca703ea24453e9010bebe5e228365,

title = "The acit test of brand loyaltry. A consumer response to out of stocks for their favorite brands",

author = "P. Farris and A.R. Thurik and W. Verbeke",

year = "1997",

doi = "10.1057/bm.1997.28",

language = "English",

volume = "5",

pages = "42--53",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan Ltd.",

}