The adoption of mobile services: a social network perspective

M.H.P. Kleijnen, A. Lievens, K. de Ruyter

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationRejuvenating marketing: Contamination, innovation, integration. Proceedings of the 34th Annual Euopean Marketing Academy Conference
Place of PublicationMilan, Italy
Publication statusPublished - 2005
Event34rd Annual Europeanb Marketing Academy Conference - Milan, Italy
Duration: 1 Jan 20051 Jan 2005


Conference34rd Annual Europeanb Marketing Academy Conference

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