The adoption of mobile services: a social network perspective

M.H.P. Kleijnen; A. Lievens; K. de Ruyter

The adoption of mobile services: a social network perspective

M.H.P. Kleijnen, A. Lievens, K. de Ruyter

Marketing

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Rejuvenating marketing: Contamination, innovation, integration. Proceedings of the 34th Annual Euopean Marketing Academy Conference
Place of Publication	Milan, Italy
Publisher	EMAC
Publication status	Published - 2005
Event	34rd Annual Europeanb Marketing Academy Conference - Milan, Italy Duration: 1 Jan 2005 → 1 Jan 2005

Conference

Conference	34rd Annual Europeanb Marketing Academy Conference
Period	1/01/05 → 1/01/05

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Cite this

@inproceedings{05f8b8bad64442fb87abce0db2bf0572,

title = "The adoption of mobile services: a social network perspective",

author = "M.H.P. Kleijnen and A. Lievens and {de Ruyter}, K.",

year = "2005",

language = "English",

booktitle = "Rejuvenating marketing: Contamination, innovation, integration. Proceedings of the 34th Annual Euopean Marketing Academy Conference",

publisher = "EMAC",

note = "34rd Annual Europeanb Marketing Academy Conference ; Conference date: 01-01-2005 Through 01-01-2005",

}

The adoption of mobile services: a social network perspective. / Kleijnen, M.H.P.; Lievens, A.; de Ruyter, K.

Rejuvenating marketing: Contamination, innovation, integration. Proceedings of the 34th Annual Euopean Marketing Academy Conference. Milan, Italy : EMAC, 2005.

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

TY - GEN

T1 - The adoption of mobile services: a social network perspective

AU - Kleijnen, M.H.P.

AU - Lievens, A.

AU - de Ruyter, K.

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Rejuvenating marketing: Contamination, innovation, integration. Proceedings of the 34th Annual Euopean Marketing Academy Conference

PB - EMAC

CY - Milan, Italy

T2 - 34rd Annual Europeanb Marketing Academy Conference

Y2 - 1 January 2005 through 1 January 2005

ER -