The Bad Taste of Healthy Food Discounts

Research output: Contribution to ConferencePosterProfessional

Abstract

Price promotions have often been suggested as a way to increase healthy consumption, but existing research has shown that their effect on sales of healthy items is weaker in comparison to that in less healthy food categories. Through four experiments, we offer a potential explanation: using price promotions in healthy food categories can lower the pre-purchase tastiness perceptions of healthy foods by increasing reliance on the unhealthy=tasty intuition.
Original languageEnglish
Publication statusPublished - 2018
Event2018 Association for Consumer Research Conference - Dallas, United States
Duration: 11 Oct 201814 Oct 2018

Conference

Conference2018 Association for Consumer Research Conference
Abbreviated titleACR
CountryUnited States
CityDallas
Period11/10/1814/10/18

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Cite this

Ikonen, I. H., Aydinli, A., & Verlegh, P. W. J. (2018). The Bad Taste of Healthy Food Discounts. Poster session presented at 2018 Association for Consumer Research Conference, Dallas, United States.
Ikonen, I.H. ; Aydinli, A. ; Verlegh, P.W.J. / The Bad Taste of Healthy Food Discounts. Poster session presented at 2018 Association for Consumer Research Conference, Dallas, United States.
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title = "The Bad Taste of Healthy Food Discounts",
abstract = "Price promotions have often been suggested as a way to increase healthy consumption, but existing research has shown that their effect on sales of healthy items is weaker in comparison to that in less healthy food categories. Through four experiments, we offer a potential explanation: using price promotions in healthy food categories can lower the pre-purchase tastiness perceptions of healthy foods by increasing reliance on the unhealthy=tasty intuition.",
author = "I.H. Ikonen and A. Aydinli and P.W.J. Verlegh",
year = "2018",
language = "English",
note = "2018 Association for Consumer Research Conference, ACR ; Conference date: 11-10-2018 Through 14-10-2018",

}

Ikonen, IH, Aydinli, A & Verlegh, PWJ 2018, 'The Bad Taste of Healthy Food Discounts' 2018 Association for Consumer Research Conference, Dallas, United States, 11/10/18 - 14/10/18, .

The Bad Taste of Healthy Food Discounts. / Ikonen, I.H.; Aydinli, A.; Verlegh, P.W.J.

2018. Poster session presented at 2018 Association for Consumer Research Conference, Dallas, United States.

Research output: Contribution to ConferencePosterProfessional

TY - CONF

T1 - The Bad Taste of Healthy Food Discounts

AU - Ikonen, I.H.

AU - Aydinli, A.

AU - Verlegh, P.W.J.

PY - 2018

Y1 - 2018

N2 - Price promotions have often been suggested as a way to increase healthy consumption, but existing research has shown that their effect on sales of healthy items is weaker in comparison to that in less healthy food categories. Through four experiments, we offer a potential explanation: using price promotions in healthy food categories can lower the pre-purchase tastiness perceptions of healthy foods by increasing reliance on the unhealthy=tasty intuition.

AB - Price promotions have often been suggested as a way to increase healthy consumption, but existing research has shown that their effect on sales of healthy items is weaker in comparison to that in less healthy food categories. Through four experiments, we offer a potential explanation: using price promotions in healthy food categories can lower the pre-purchase tastiness perceptions of healthy foods by increasing reliance on the unhealthy=tasty intuition.

M3 - Poster

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Ikonen IH, Aydinli A, Verlegh PWJ. The Bad Taste of Healthy Food Discounts. 2018. Poster session presented at 2018 Association for Consumer Research Conference, Dallas, United States.