The Coca-Cola Center for Marketing Studies: A Model for Marketing research & Education

G.M. Zinkhan, M. Mayer

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationAdvances in Marketing: theory, Practice and Education
EditorsM. Joseph
Place of PublicationSt. Petersburg, FL
Publication statusPublished - 2008
EventSociety for Marketing Advances - St. Petersburg, FL
Duration: 1 Jan 20081 Jan 2008


ConferenceSociety for Marketing Advances

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