The Coca-Cola Center for Marketing Studies: A Model for Marketing research & Education

G.M. Zinkhan, M. Mayer

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Advances in Marketing: theory, Practice and Education
Editors	M. Joseph
Place of Publication	St. Petersburg, FL
Publication status	Published - 2008
Event	Society for Marketing Advances - St. Petersburg, FL Duration: 1 Jan 2008 → 1 Jan 2008

Conference	Society for Marketing Advances
Period	1/01/08 → 1/01/08

Persistent URL (handle)

@inproceedings{86bc16cc9f1d4dbf99fd57fc4910fb3b,

title = "The Coca-Cola Center for Marketing Studies: A Model for Marketing research & Education",

author = "G.M. Zinkhan and M. Mayer",

year = "2008",

language = "English",

editor = "M. Joseph",

booktitle = "Advances in Marketing: theory, Practice and Education",

note = "Society for Marketing Advances ; Conference date: 01-01-2008 Through 01-01-2008",

}