The Concept of Authenticity: What It Means to Consumers

J.C. Nunes, A. Ordanini, G. Giambastiani

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)1-20
JournalJournal of Marketing
Volume85
Issue number4
DOIs
Publication statusPublished - 20 May 2021

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