The Concept of Authenticity: What It Means to Consumers

J.C. Nunes, A. Ordanini, G. Giambastiani

Research output: Contribution to Journal › Article › Academic › peer-review

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@article{72dbe36735e3454eb7bd32f310aece49,

title = "The Concept of Authenticity: What It Means to Consumers",

author = "J.C. Nunes and A. Ordanini and G. Giambastiani",

year = "2021",

month = may,

day = "20",

doi = "10.1177/0022242921997081",

language = "English",

volume = "85",

pages = "1--20",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "4",

}