The Concept of 'Iaginative Intensity' in Advertising

S. Erevelles, R. Roundtree, G.M. Zinkhan, N. Fukawa

Research output: Contribution to Journal › Article › Academic › peer-review

Persistent URL (handle)

@article{e333a2c316c243df97b1f7f16a8b0085,

title = "The Concept of 'Iaginative Intensity' in Advertising",

author = "S. Erevelles and R. Roundtree and G.M. Zinkhan and N. Fukawa",

year = "2008",

language = "English",

volume = "37",

pages = "144--149",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "M.E. Sharpe Inc.",

number = "Winter",

}