The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

A. Babic, Francesca Sotgiu, K. de Valck, T.H.A. Bijmolt

Research output: Contribution to Journal › Article › Academic › peer-review

1 results
- Title(descending)
- Award date

Finalist for the Weitz-Winer-O’Dell Award
Babic-Rosario, Ana (Recipient), Sotgiu, Francesca (Recipient), de Valck, Kristine (Recipient) & Bijmolt, Tammo H.A. (Recipient), 2021
Prize › Academic