The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship.

V. Griskevicius, S. Cantu, M. van Vugt

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	115-128
Journal	Journal of Public Policy and Marketing
Volume	31
Issue number	1
DOIs	https://doi.org/10.1509/jppm.11.040
Publication status	Published - 2012

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title = "The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship.",

author = "V. Griskevicius and S. Cantu and {van Vugt}, M.",

year = "2012",

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pages = "115--128",

journal = "Journal of Public Policy and Marketing",

issn = "0743-9156",

publisher = "American Marketing Association",

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AU - Griskevicius, V.

AU - Cantu, S.

AU - van Vugt, M.

PY - 2012

Y1 - 2012

U2 - 10.1509/jppm.11.040

DO - 10.1509/jppm.11.040

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