The firm's management of social interactions

D Godes, D Mayzlin, YB Chen, S Das, C Dellarocas, B. Pfeiffer, B Libai, S Sen, MZ Shi, P Verlegh

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)415-428
JournalMarketing Letters
Issue number3-4
Publication statusPublished - Dec 2005

Cite this

Godes, D., Mayzlin, D., Chen, YB., Das, S., Dellarocas, C., Pfeiffer, B., ... Verlegh, P. (2005). The firm's management of social interactions. Marketing Letters, 16(3-4), 415-428.