The firm's management of social interactions

D Godes, D Mayzlin, YB Chen, S Das, C Dellarocas, B. Pfeiffer, B Libai, S Sen, MZ Shi, P Verlegh

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)415-428
JournalMarketing Letters
Volume16
Issue number3-4
DOIs
Publication statusPublished - Dec 2005

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