The firm's management of social interactions

D Godes; D Mayzlin; YB Chen; S Das; C Dellarocas; B. Pfeiffer; B Libai; S Sen; MZ Shi; P Verlegh

doi:10.1007/s11002-005-5902-4

The firm's management of social interactions

D Godes, D Mayzlin, YB Chen, S Das, C Dellarocas, B. Pfeiffer, B Libai, S Sen, MZ Shi, P Verlegh

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	415-428
Journal	Marketing Letters
Volume	16
Issue number	3-4
DOIs	https://doi.org/10.1007/s11002-005-5902-4
Publication status	Published - Dec 2005

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10.1007/s11002-005-5902-4

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title = "The firm's management of social interactions",

author = "D Godes and D Mayzlin and YB Chen and S Das and C Dellarocas and B. Pfeiffer and B Libai and S Sen and MZ Shi and P Verlegh",

year = "2005",

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language = "English",

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journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

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AU - Godes, D

AU - Mayzlin, D

AU - Chen, YB

AU - Das, S

AU - Dellarocas, C

AU - Pfeiffer, B.

AU - Libai, B

AU - Sen, S

AU - Shi, MZ

AU - Verlegh, P

PY - 2005/12

Y1 - 2005/12

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U2 - 10.1007/s11002-005-5902-4

DO - 10.1007/s11002-005-5902-4

M3 - Article

SN - 0923-0645

VL - 16

SP - 415

EP - 428

JO - Marketing Letters

JF - Marketing Letters

IS - 3-4

ER -

The firm's management of social interactions

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