Motivated by the challenges of bilateral negotiations between people and automated agents we organized the first automated negotiating agents competition (ANAC 2010). The purpose of the competition is to facilitate the research in the area bilateral multi-issue closed negotiation. The competition was based on the Genius environment, which is a General Environment for Negotiation with Intelligent multi-purpose Usage Simulation. The first competition was held in conjunction with the Ninth International Conference on Autonomous Agents and Multiagent Systems (AAMAS-10) and was comprised of seven teams. This paper presents an overview of the competition, as well as general and contrasting approaches towards negotiation strategies that were adopted by the participants of the competition. Based on analysis in post-tournament experiments, the paper also attempts to provide some insights with regard to effective approaches towards the design of negotiation strategies.