The global study of philanthropic behavior

While there is apparent evidence that individual philanthropic behavior and the motivations for this behavior are at least to some extent universal, there is also evidence that people across the world do not equally display this behavior. In this conceptual article, I explore how we can study philanthropic behaviors from a global perspective. I contend that the macro-level study of philanthropy is underdeveloped, because of three problems intrinsic to the study of global philanthropy: problems with geographical orientation, connotations and definitions. As a first step to overcome these problems, I suggest the use of the term generosity behavior over philanthropic behavior, as this term appears more inclusive of the multitude of definitions and connotations across cultures. I conclude by formulating a collaborative research agenda for a more inclusive study and understanding of global generosity behavior, focused on generating publicly accessible knowledge and informing policy.