TY - ADVS
T1 - The hero’s journey: how social entrepreneurs take indirect and direct actions to address societal challenges
AU - Naimi, Asma
PY - 2021/4/15
Y1 - 2021/4/15
N2 - Social entrepreneurship as an innovative approach to tackle societal challenges has become increasingly popular in the past decades. Theoretically, research on this phenomenon has been particularly fruitful as it is situated at the nexus of entrepreneurship and social value creation, which has opened up ample avenues for novel explorations. This thesis builds on the entrepreneurship and social entrepreneurship literatures by providing insight into the role of social entrepreneurs’ indirect discursive practices and direct entrepreneurial actions to address societal challenges. Drawing on theoretical concepts from the literature on social movements, crowdfunding, and social identity, the different chapters of this thesis examine the motivational framing tactics of social enterprises, the cognitive and emotional appeals in entrepreneurial narratives in prosocial settings, and the interaction between social identity and entrepreneurial action in the case of marginalized communities. In this thesis, qualitative and quantitative methodologies are employed to empirically investigate these indirect practices and direct actions of social entrepreneurs and their ventures. This thesis further develops our knowledge about the social entrepreneurship field by specifically focusing on the approaches to address societal challenges through motivational framing, cognitive and emotional appeals, and insider social entrepreneurship and, therewith, aims to make both a theoretical and practical contribution.
AB - Social entrepreneurship as an innovative approach to tackle societal challenges has become increasingly popular in the past decades. Theoretically, research on this phenomenon has been particularly fruitful as it is situated at the nexus of entrepreneurship and social value creation, which has opened up ample avenues for novel explorations. This thesis builds on the entrepreneurship and social entrepreneurship literatures by providing insight into the role of social entrepreneurs’ indirect discursive practices and direct entrepreneurial actions to address societal challenges. Drawing on theoretical concepts from the literature on social movements, crowdfunding, and social identity, the different chapters of this thesis examine the motivational framing tactics of social enterprises, the cognitive and emotional appeals in entrepreneurial narratives in prosocial settings, and the interaction between social identity and entrepreneurial action in the case of marginalized communities. In this thesis, qualitative and quantitative methodologies are employed to empirically investigate these indirect practices and direct actions of social entrepreneurs and their ventures. This thesis further develops our knowledge about the social entrepreneurship field by specifically focusing on the approaches to address societal challenges through motivational framing, cognitive and emotional appeals, and insider social entrepreneurship and, therewith, aims to make both a theoretical and practical contribution.
M3 - Web publication or Website
ER -