The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process

R.T. Frambach, H.C.A. Roest, T.V. Krishnan

Research output: Contribution to JournalArticleAcademic

Original languageEnglish
Pages (from-to)26-41
JournalJournal of Interactive Marketing
Volume21
Issue number2
DOIs
Publication statusPublished - 2007

Cite this