The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process

R.T. Frambach, H.C.A. Roest, T.V. Krishnan

Research output: Contribution to JournalArticleAcademic

LanguageEnglish
Pages26-41
JournalJournal of Interactive Marketing
Volume21
Issue number2
DOIs
Publication statusPublished - 2007

Cite this

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title = "The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process",
author = "R.T. Frambach and H.C.A. Roest and T.V. Krishnan",
year = "2007",
doi = "10.1002/dir.20079",
language = "English",
volume = "21",
pages = "26--41",
journal = "Journal of Interactive Marketing",
issn = "1094-9968",
publisher = "Elsevier Limited",
number = "2",

}

The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process. / Frambach, R.T.; Roest, H.C.A.; Krishnan, T.V.

In: Journal of Interactive Marketing, Vol. 21, No. 2, 2007, p. 26-41.

Research output: Contribution to JournalArticleAcademic

TY - JOUR

T1 - The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process

AU - Frambach, R.T.

AU - Roest, H.C.A.

AU - Krishnan, T.V.

PY - 2007

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U2 - 10.1002/dir.20079

DO - 10.1002/dir.20079

M3 - Article

VL - 21

SP - 26

EP - 41

JO - Journal of Interactive Marketing

T2 - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

SN - 1094-9968

IS - 2

ER -