Original language | English |
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Pages (from-to) | 26-41 |
Journal | Journal of Interactive Marketing |
Volume | 21 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2007 |
The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process
R.T. Frambach, H.C.A. Roest, T.V. Krishnan
Research output: Contribution to Journal › Article › Academic