The impact of cultural symbols and spokesperson identity on attitudes and intentions

Anne-Sophie I. Lenoir, Stefano Puntoni, Americus, II Reed, Peeter W. J. Verlegh

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)426-428
JournalInternational Journal of Research in Marketing
Volume30
Issue number4
DOIs
Publication statusPublished - Dec 2013

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