Original language | English |
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Pages (from-to) | 426-428 |
Journal | International Journal of Research in Marketing |
Volume | 30 |
Issue number | 4 |
DOIs | |
Publication status | Published - Dec 2013 |
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Anne-Sophie I. Lenoir, Stefano Puntoni, Americus, II Reed, Peeter W. J. Verlegh
Research output: Contribution to Journal › Article › Academic › peer-review