The influence of Business Strategy on New Product Activity: The mediating role of Market Orientation

R.T. Frambach, Jaideep Prabhu, T.M.M. Verhallen

Research output: Book / ReportReportAcademic

38 Downloads (Pure)
Original languageEnglish
Place of Publicationonbekend
PublisherInformatiekunde, Marketing en Logistiek (IML)
Number of pages41
Publication statusPublished - 2000

Publication series

NameResearch Memoranda
No.2000-34

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