TY - JOUR
T1 - The influence of morality subcultures on the acceptance and appeal of violence
AU - Tamborini, R
AU - Eden, A.L.
AU - Bowman, N.D.
AU - Grizzard, M
AU - Lachlan, K
PY - 2012
Y1 - 2012
N2 - Two studies examined how disposition theory-based morality subcultures predict the acceptance and appeal of violence. Study 1 used groups formed by median splits of individual difference variables (religiosity, aggression, and sex) thought to be trait correlates of morality subcultures in three 2 × 2 × 2 designs varying trait, perpetrator disposition (positive, negative), and motive (justified, unjustified) to predict the acceptance of violence in story resolutions for a scenario. Study 2 extended this design using domain-specific dimensions of morality from moral foundations theory (MFT) to predict perceptions of violent content and its appeal. The results suggest that morality subcultures predict response to violent drama and that dimensions of morality based on MFT offer a framework for defining morality subcultures. © 2012 International Communication Association.
AB - Two studies examined how disposition theory-based morality subcultures predict the acceptance and appeal of violence. Study 1 used groups formed by median splits of individual difference variables (religiosity, aggression, and sex) thought to be trait correlates of morality subcultures in three 2 × 2 × 2 designs varying trait, perpetrator disposition (positive, negative), and motive (justified, unjustified) to predict the acceptance of violence in story resolutions for a scenario. Study 2 extended this design using domain-specific dimensions of morality from moral foundations theory (MFT) to predict perceptions of violent content and its appeal. The results suggest that morality subcultures predict response to violent drama and that dimensions of morality based on MFT offer a framework for defining morality subcultures. © 2012 International Communication Association.
U2 - 10.1111/j.1460-2466.2011.01620.x
DO - 10.1111/j.1460-2466.2011.01620.x
M3 - Article
VL - 62
SP - 136
EP - 157
JO - Journal of Communication
JF - Journal of Communication
SN - 0021-9916
IS - 1
ER -