The owner's edge: Brand ownership influences causal maps

Johan van Rekom, Peeter W. J. Verlegh, Robert Slokkers

Research output: Contribution to JournalArticle

Original languageEnglish
Pages (from-to)339-344
JournalJournal of Business Research
Volume62
Issue number3
DOIs
Publication statusPublished - Mar 2009

Keywords

  • Brand maps
  • Cognitive structure
  • Expertise
  • Ownership
  • Snowboards

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