The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose

Research output: Contribution to Journal › Article › Professional

Original language	English
Pages (from-to)	30-35
Number of pages	6
Journal	NIM Marketing Intelligence Review
Volume	11
Issue number	1
Early online date	24 Apr 2019
DOIs	https://doi.org/10.2478/nimmir-2019-0005
Publication status	Published - May 2019

Access to Document

@article{51171d38d43f47d49d8d1e75088fb15f,

title = "The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose",

author = "Werner Reinartz and Nico Wiegand",

year = "2019",

month = may,

doi = "10.2478/nimmir-2019-0005",

language = "English",

volume = "11",

pages = "30--35",

journal = "NIM Marketing Intelligence Review",

issn = "2628-166X",

publisher = "De Gruyter",

number = "1",

}

TY - JOUR

T1 - The Perils of Retail Price Differentiation

T2 - Why Nobody Wins When Customers Lose

AU - Reinartz, Werner

AU - Wiegand, Nico

PY - 2019/5

Y1 - 2019/5

UR - http://www.mendeley.com/research/perils-retail-price-differentiation-nobody-wins-customers-lose

U2 - 10.2478/nimmir-2019-0005

DO - 10.2478/nimmir-2019-0005

M3 - Article

SN - 2628-166X

VL - 11

SP - 30

EP - 35

JO - NIM Marketing Intelligence Review

JF - NIM Marketing Intelligence Review

IS - 1

ER -