The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose

Werner Reinartz, Nico Wiegand

Research output: Contribution to JournalArticleProfessional

Original languageEnglish
Pages (from-to)30-35
JournalNIM Marketing Intelligence Review
Volume11
Issue number1
Early online date24 Apr 2019
DOIs
Publication statusPublished - 1 May 2019

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