The personal usage of online information services: theory and empirical investigation

H. van der Heijden

Research output: Working paper / PreprintWorking paperProfessional

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In this paper we develop a conceptual framework around the attitudes and intentions towards using online information service, and we theorise about thedifferences in relationships between regular information systems and online information services, Specifically we hypothesize (1) that affect andperceived ease of use are more important than perceived usefulness. and (2) that gender and experience will make a significant differente in people'sevaluation to use the service. These hypotheses are then tested with a quantitative study, using 1144 respondents of a real-life online informationservice. The results effectively demonstrate how the cognitive-affective pattern of user evaluations develops when users start becoming more experienced with an online information service.
Original languageEnglish
Place of PublicationAmsterdam
PublisherFaculty of Economics and Business Administration, Vrije Universiteit Amsterdam
Publication statusPublished - 2002

Publication series

NameResearch Memorandum


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