The Politics of Convergence: On the Role of the Mobile Object

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

This essay rereads the debate on media convergence through the lens of the mobile consumer object. Upon reviewing the discussion of participatory convergence culture by Jenkins, Leadbeater, Rheingold and others, the article turns to Lash and Lury's analysis of the global culture industry to bring back into the picture a material world of great complexity in which convergence and participation are part of an economy of branding through differentiation across time and space. From this perspective, politics is less an act of collective human resistance by participating fans than a mode of following the meandering life of the objectbrand across various media platforms. © 2011 Taylor & Francis.
Original languageEnglish
Pages (from-to)534-547
Number of pages14
JournalCultural Studies
Volume25
Issue number4/5
Early online date15 Sep 2011
DOIs
Publication statusPublished - 2011

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