Abstract
This essay rereads the debate on media convergence through the lens of the mobile consumer object. Upon reviewing the discussion of participatory convergence culture by Jenkins, Leadbeater, Rheingold and others, the article turns to Lash and Lury's analysis of the global culture industry to bring back into the picture a material world of great complexity in which convergence and participation are part of an economy of branding through differentiation across time and space. From this perspective, politics is less an act of collective human resistance by participating fans than a mode of following the meandering life of the objectbrand across various media platforms. © 2011 Taylor & Francis.
| Original language | English |
|---|---|
| Pages (from-to) | 534-547 |
| Number of pages | 14 |
| Journal | Cultural Studies |
| Volume | 25 |
| Issue number | 4/5 |
| Early online date | 15 Sept 2011 |
| DOIs | |
| Publication status | Published - 2011 |