The public uptake of information about antibiotic resistance in the Netherlands

Michiel van Rijn*, Manon Haverkate, Peter Achterberg, Aura Timen

*Corresponding author for this work

    Research output: Contribution to JournalArticleAcademicpeer-review

    Abstract

    In this study, we test to what extent an educational video on the intricacies of antibiotic resistance affects public attitudes towards antibiotic resistance and how such information is absorbed by the most likely targets of public health campaigns. We use a representative sample of 2037 individuals (from 2016) to test how people respond to a video educating them about antibiotic resistance. Our results show that receiving information does increase the general awareness of antibiotic resistance among our respondents. Yet, these effects are most profound for those who are the most likely targets of such information: the least knowledgeable group and those who have a more apathetic worldview. Our results are in line with suggestions made by the knowledge deficit model and show that the influence of cultural predispositions on the uptake of information about antibiotic resistance should not be ignored in future campaigns.

    Original languageEnglish
    Pages (from-to)486-503
    Number of pages18
    JournalPublic Understanding of Science
    Volume28
    Issue number4
    DOIs
    Publication statusPublished - 1 May 2019

    Keywords

    • antibiotic resistance
    • cultural predispositions
    • knowledge deficit
    • media representations
    • risk communication
    • risk perception
    • uptake of information

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