The referral backfire effect: The identity threatening nature of referral failure

B. Claus, K. Geyskens, K. Millet, S. Dewitte

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationAMA Summer Educators 2012 : Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets
EditorsTodd J. Arnold, Lisa K. Scheer
Place of PublicationChicago
PublisherAMA
Pages206
ISBN (Electronic)9781622765393
Publication statusPublished - 2012
EventAMA Summer Marketing Educators’, Conference Chicago, U.S.A. - Chicago
Duration: 17 Aug 201219 Aug 2012

Publication series

NameAMA Educators Proceedings
Volume23
ISSN (Electronic)0888-1839

Conference

ConferenceAMA Summer Marketing Educators’, Conference Chicago, U.S.A.
Period17/08/1219/08/12

Cite this

Claus, B., Geyskens, K., Millet, K., & Dewitte, S. (2012). The referral backfire effect: The identity threatening nature of referral failure. In T. J. Arnold, & L. K. Scheer (Eds.), AMA Summer Educators 2012 : Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets (pp. 206). (AMA Educators Proceedings; Vol. 23). Chicago: AMA.
Claus, B. ; Geyskens, K. ; Millet, K. ; Dewitte, S. / The referral backfire effect: The identity threatening nature of referral failure. AMA Summer Educators 2012 : Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets. editor / Todd J. Arnold ; Lisa K. Scheer. Chicago : AMA, 2012. pp. 206 (AMA Educators Proceedings).
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title = "The referral backfire effect: The identity threatening nature of referral failure",
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Claus, B, Geyskens, K, Millet, K & Dewitte, S 2012, The referral backfire effect: The identity threatening nature of referral failure. in TJ Arnold & LK Scheer (eds), AMA Summer Educators 2012 : Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets. AMA Educators Proceedings, vol. 23, AMA, Chicago, pp. 206, AMA Summer Marketing Educators’, Conference Chicago, U.S.A., 17/08/12.

The referral backfire effect: The identity threatening nature of referral failure. / Claus, B.; Geyskens, K.; Millet, K.; Dewitte, S.

AMA Summer Educators 2012 : Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets. ed. / Todd J. Arnold; Lisa K. Scheer. Chicago : AMA, 2012. p. 206 (AMA Educators Proceedings; Vol. 23).

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

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AU - Millet, K.

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T3 - AMA Educators Proceedings

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BT - AMA Summer Educators 2012 : Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets

A2 - Arnold, Todd J.

A2 - Scheer, Lisa K.

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Claus B, Geyskens K, Millet K, Dewitte S. The referral backfire effect: The identity threatening nature of referral failure. In Arnold TJ, Scheer LK, editors, AMA Summer Educators 2012 : Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets. Chicago: AMA. 2012. p. 206. (AMA Educators Proceedings).