The Relation Between Firms' Strategic Orientation and Capabilities: What do their Strategic Marketing Plans Tell Us?

R.T. Frambach, P. Ingenbleek, T.M.M. Verhallen

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationThe Marketing Process in Organizational Competence
EditorsR. Sanchez, J. Freiling
Place of PublicationOxford, UK
Number of pages21
ISBN (Print)0762312092, 9780762312092
Publication statusPublished - 2005

Publication series

NameResearch in Competence-Based Management

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