The Relation Between Firms' Strategic Orientation and Capabilities: What do their Strategic Marketing Plans Tell Us?

R.T. Frambach, P. Ingenbleek, T.M.M. Verhallen

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationThe Marketing Process in Organizational Competence
EditorsR. Sanchez, J. Freiling
Place of PublicationOxford, UK
PublisherElsevier
Pages99-119
Number of pages21
ISBN (Print)0762312092, 9780762312092
Publication statusPublished - 2005

Publication series

NameResearch in Competence-Based Management

Cite this

Frambach, R. T., Ingenbleek, P., & Verhallen, T. M. M. (2005). The Relation Between Firms' Strategic Orientation and Capabilities: What do their Strategic Marketing Plans Tell Us? In R. Sanchez, & J. Freiling (Eds.), The Marketing Process in Organizational Competence (pp. 99-119). (Research in Competence-Based Management). Oxford, UK: Elsevier.
Frambach, R.T. ; Ingenbleek, P. ; Verhallen, T.M.M. / The Relation Between Firms' Strategic Orientation and Capabilities: What do their Strategic Marketing Plans Tell Us?. The Marketing Process in Organizational Competence. editor / R. Sanchez ; J. Freiling. Oxford, UK : Elsevier, 2005. pp. 99-119 (Research in Competence-Based Management).
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Frambach, RT, Ingenbleek, P & Verhallen, TMM 2005, The Relation Between Firms' Strategic Orientation and Capabilities: What do their Strategic Marketing Plans Tell Us? in R Sanchez & J Freiling (eds), The Marketing Process in Organizational Competence. Research in Competence-Based Management, Elsevier, Oxford, UK, pp. 99-119.

The Relation Between Firms' Strategic Orientation and Capabilities: What do their Strategic Marketing Plans Tell Us? / Frambach, R.T.; Ingenbleek, P.; Verhallen, T.M.M.

The Marketing Process in Organizational Competence. ed. / R. Sanchez; J. Freiling. Oxford, UK : Elsevier, 2005. p. 99-119 (Research in Competence-Based Management).

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

TY - CHAP

T1 - The Relation Between Firms' Strategic Orientation and Capabilities: What do their Strategic Marketing Plans Tell Us?

AU - Frambach, R.T.

AU - Ingenbleek, P.

AU - Verhallen, T.M.M.

PY - 2005

Y1 - 2005

M3 - Chapter

SN - 0762312092

SN - 9780762312092

T3 - Research in Competence-Based Management

SP - 99

EP - 119

BT - The Marketing Process in Organizational Competence

A2 - Sanchez, R.

A2 - Freiling, J.

PB - Elsevier

CY - Oxford, UK

ER -

Frambach RT, Ingenbleek P, Verhallen TMM. The Relation Between Firms' Strategic Orientation and Capabilities: What do their Strategic Marketing Plans Tell Us? In Sanchez R, Freiling J, editors, The Marketing Process in Organizational Competence. Oxford, UK: Elsevier. 2005. p. 99-119. (Research in Competence-Based Management).