De communicatieve relevantie van effectonderzoek

Translated title of the contribution: The relevance of effect research to communication

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

In order for communication research to be relevant for societal, practical, purposes, researchers should be able to formulate the communicative relevance of their results. The results of quantitative communication effect research as they are currently communicated, do not meet this requirement. Effect researchers are currently ill-equipped for qualitative evaluations of the relevance of their obtained effects. This state of affairs calls for reform, if societal embedding of our research is to become a requirement.
Translated title of the contributionThe relevance of effect research to communication
Original languageDutch
Pages (from-to)221
Number of pages227
JournalTijdschrift voor Taalbeheersing
Volume40
Issue number2
DOIs
Publication statusPublished - Dec 2018

Keywords

  • Effect research
  • practical relevance
  • communication
  • methodology
  • statistics

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