The Share Market Perception of Celebrity Endorsements: An Empirical Analysis

P.A. Stork, H. Ding, A.E. Molchanov

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)147-163
JournalMarketing Letters
Volume22
Issue number2
DOIs
Publication statusPublished - 2011

Cite this