The Share Market Perception of Celebrity Endorsements: An Empirical Analysis

P.A. Stork, H. Ding, A.E. Molchanov

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@article{ea491f6c9d8544e4b86a6e879e325e44,

title = "The Share Market Perception of Celebrity Endorsements: An Empirical Analysis",

author = "P.A. Stork and H. Ding and A.E. Molchanov",

year = "2011",

doi = "10.1007/s11002-010-9117-y",

language = "English",

volume = "22",

pages = "147--163",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "2",

}