The Share Market Perception of Celebrity Endorsements: An Empirical Analysis

P.A. Stork; H. Ding; A.E. Molchanov

doi:10.1007/s11002-010-9117-y

The Share Market Perception of Celebrity Endorsements: An Empirical Analysis

P.A. Stork, H. Ding, A.E. Molchanov

Research output: Contribution to Journal › Article › Academic › peer-review

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Original language	English
Pages (from-to)	147-163
Journal	Marketing Letters
Volume	22
Issue number	2
DOIs	https://doi.org/10.1007/s11002-010-9117-y
Publication status	Published - 2011

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title = "The Share Market Perception of Celebrity Endorsements: An Empirical Analysis",

author = "P.A. Stork and H. Ding and A.E. Molchanov",

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JO - Marketing Letters

JF - Marketing Letters

IS - 2

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The Share Market Perception of Celebrity Endorsements: An Empirical Analysis

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