In the myriad of design awards that emerged in Europe in the 1950s, the Signe d'Or Industriel (Het Gouden Kenteken) sought to award »good design« from the Benelux countries (Belgium, the Netherlands and Luxembourg). As a Benelux-wide award it only had four editions, from 1956 to 1960. Subsequent editions (1966 and every three years from 1968 to 1983) were limited to Belgian and Luxembourgian products. The reasons for its existence and its disappearance as a Benelux-wide award have to be sought in the political and economic conjuncture of Europe. The creation of supranational structures, such as the Benelux or the European Economic Community, played a central role, as did the increasing economic liberalization of trade. Equally, both the challenges and the fears that these new geopolitical configurations brought about were decisive in the very existence of this design-related initiative as well as in the involvement of governments and industrialists. ©Taylor & Francis.