Quality management can be used to support strategically the management of innovation. Tools in strategic quality management can be useful in: creating the organizational conditions in which innovations can be developed; supervising and initiating innovation processes; producing innovation content; and implementing innovations in the primary processes of the organization. This conclusion is based on the results of a research project in the Dutch construction industry. In a large-scale house-building project the supportive use of quality tools in the management of innovation was studied. The study indicates that quality tools are used implicitly and sometimes explicitly to manage innovation processes.