The struggle for strategic alignment in multinational corporations: Managing readjustment during global expansion

Dennis Rondinelli, Benson Rosen, Israel Drori

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

As corporations expand internationally, their ability to align their internal business strategies and management practices to conditions in external marketplaces becomes critical for sustaining growth and expanding market share. When international expansion decisions become 'unaligned' with business strategy, organizational structure, and managerial processes, corporations can lose sales and market share, incur increasing costs and inefficiencies, generate discontent among customers and suppliers, engender internal organizational conflict, and lose strategic direction. Spontaneous international expansion creates challenging opportunities for some managers, but makes others confused about their roles, responsibilities, and reporting relationships.

Original languageEnglish
Pages (from-to)404-416
Number of pages13
JournalEuropean Management Journal
Volume19
Issue number4
DOIs
Publication statusPublished - 2001

Fingerprint

Strategic alignment
International expansion
Multinational corporations
Market share
Business strategy
Responsibility
Management practices
Organizational structure
Inefficiency
Costs
Organizational conflict
Business management
Suppliers
Managers
Lost sales

Keywords

  • Competitive advantage
  • International expansion
  • Multinational corporations
  • Strategic alignment
  • Strategy

Cite this

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The struggle for strategic alignment in multinational corporations: Managing readjustment during global expansion. / Rondinelli, Dennis; Rosen, Benson; Drori, Israel.

In: European Management Journal, Vol. 19, No. 4, 2001, p. 404-416.

Research output: Contribution to JournalArticleAcademicpeer-review

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