The Use of Trade Marks in Keyword Advertising

N. van der Laan

Research output: PhD ThesisPhD-Thesis - Research and graduation internal

647 Downloads (Pure)
Original languageEnglish
QualificationPhD
Awarding Institution
  • Vrije Universiteit Amsterdam
Supervisors/Advisors
  • Senftleben, Martin, Supervisor
  • Kur, A., Supervisor, External person
Award date21 Sep 2020
Publication statusPublished - 2020

Keywords

  • trade mark law
  • trade mark infringement
  • keyword advertising
  • iability search engine

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