This is NOT VHS vs. Betamax! The Development of Platform Strategies in Home Automation

Hans Berends, F. Deken, J.T. Hummel

Research output: Contribution to ConferencePaperAcademic

Abstract

This study set out to extend theory on platform development strategies using a comparative, inductive study of 94 home automation platforms. We selected home automation because companies have entered this domain from very different backgrounds and the sector is still in the period of turbulence and fluidity, making it more likely to find variety in strategies and developments. We identify five platform strategies: closed platforms, orchestrator platforms, connector platforms, complementor platforms, and mixed platforms. We find that choice of platform strategy depends on the firms or entrepreneurs entry conditionsspecifically the presence of a pre-existing user base and complementary products. Longitudinal analysis shows that platform strategies develop over time influenced by two pairs of dialectical forces, consisting of opposite approaches for value creation and value appropriation.

Conference

ConferenceAcademy of Management Specialized Conference: Big Data and Managing in a Digital Economy
CountryUnited Kingdom
CitySurrey
Period18/04/1820/04/18
Internet address

Fingerprint

Platform strategy
Automation
Complementary products
Turbulence
Longitudinal analysis
Entrepreneurs
Value appropriation
Development strategy
Value creation

Keywords

  • platform ecosystems
  • strategy development
  • home automation

Cite this

Berends, H., Deken, F., & Hummel, J. T. (2018). This is NOT VHS vs. Betamax! The Development of Platform Strategies in Home Automation. Paper presented at Academy of Management Specialized Conference: Big Data and Managing in a Digital Economy, Surrey, United Kingdom.
Berends, Hans ; Deken, F. ; Hummel, J.T. / This is NOT VHS vs. Betamax! The Development of Platform Strategies in Home Automation. Paper presented at Academy of Management Specialized Conference: Big Data and Managing in a Digital Economy, Surrey, United Kingdom.
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Berends, H, Deken, F & Hummel, JT 2018, 'This is NOT VHS vs. Betamax! The Development of Platform Strategies in Home Automation' Paper presented at Academy of Management Specialized Conference: Big Data and Managing in a Digital Economy, Surrey, United Kingdom, 18/04/18 - 20/04/18, .

This is NOT VHS vs. Betamax! The Development of Platform Strategies in Home Automation. / Berends, Hans; Deken, F.; Hummel, J.T.

2018. Paper presented at Academy of Management Specialized Conference: Big Data and Managing in a Digital Economy, Surrey, United Kingdom.

Research output: Contribution to ConferencePaperAcademic

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T1 - This is NOT VHS vs. Betamax! The Development of Platform Strategies in Home Automation

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AU - Deken, F.

AU - Hummel, J.T.

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AB - This study set out to extend theory on platform development strategies using a comparative, inductive study of 94 home automation platforms. We selected home automation because companies have entered this domain from very different backgrounds and the sector is still in the period of turbulence and fluidity, making it more likely to find variety in strategies and developments. We identify five platform strategies: closed platforms, orchestrator platforms, connector platforms, complementor platforms, and mixed platforms. We find that choice of platform strategy depends on the firms or entrepreneurs entry conditionsspecifically the presence of a pre-existing user base and complementary products. Longitudinal analysis shows that platform strategies develop over time influenced by two pairs of dialectical forces, consisting of opposite approaches for value creation and value appropriation.

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Berends H, Deken F, Hummel JT. This is NOT VHS vs. Betamax! The Development of Platform Strategies in Home Automation. 2018. Paper presented at Academy of Management Specialized Conference: Big Data and Managing in a Digital Economy, Surrey, United Kingdom.