Abstract
This study set out to extend theory on platform development strategies using a comparative, inductive study of 94 home automation platforms. We selected home automation because companies have entered this domain from very different backgrounds and the sector is still in the period of turbulence and fluidity, making it more likely to find variety in strategies and developments. We identify five platform strategies: closed platforms, orchestrator platforms, connector platforms, complementor platforms, and mixed platforms. We find that choice of platform strategy depends on the firms or entrepreneurs entry conditionsspecifically the presence of a pre-existing user base and complementary products. Longitudinal analysis shows that platform strategies develop over time influenced by two pairs of dialectical forces, consisting of opposite approaches for value creation and value appropriation.
| Original language | English |
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| Publication status | Published - 19 Apr 2018 |
| Event | Academy of Management Specialized Conference: Big Data and Managing in a Digital Economy - Surrey, United Kingdom Duration: 18 Apr 2018 → 20 Apr 2018 https://aom.org/bigdata/ |
Conference
| Conference | Academy of Management Specialized Conference: Big Data and Managing in a Digital Economy |
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| Country/Territory | United Kingdom |
| City | Surrey |
| Period | 18/04/18 → 20/04/18 |
| Internet address |
Keywords
- platform ecosystems
- strategy development
- home automation