This is NOT VHS vs. Betamax! The Development of Platform Strategies in Home Automation

Hans Berends, F. Deken, J.T. Hummel

Research output: Contribution to ConferencePaperAcademic

Abstract

This study set out to extend theory on platform development strategies using a comparative, inductive study of 94 home automation platforms. We selected home automation because companies have entered this domain from very different backgrounds and the sector is still in the period of turbulence and fluidity, making it more likely to find variety in strategies and developments. We identify five platform strategies: closed platforms, orchestrator platforms, connector platforms, complementor platforms, and mixed platforms. We find that choice of platform strategy depends on the firms or entrepreneurs entry conditionsspecifically the presence of a pre-existing user base and complementary products. Longitudinal analysis shows that platform strategies develop over time influenced by two pairs of dialectical forces, consisting of opposite approaches for value creation and value appropriation.
Original languageEnglish
Publication statusPublished - 19 Apr 2018
EventAcademy of Management Specialized Conference: Big Data and Managing in a Digital Economy - Surrey, United Kingdom
Duration: 18 Apr 201820 Apr 2018
https://aom.org/bigdata/

Conference

ConferenceAcademy of Management Specialized Conference: Big Data and Managing in a Digital Economy
CountryUnited Kingdom
CitySurrey
Period18/04/1820/04/18
Internet address

Keywords

  • platform ecosystems
  • strategy development
  • home automation

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