Towards a general definition of Customer Relationship Management

L.J. Paas, T. kuijlen

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	51-60
Journal	Journal of Database Marketing
Volume	9
Issue number	1
DOIs	https://doi.org/10.1057/palgrave.jdm.3240058
Publication status	Published - 2001

Access to Document

@article{4458563691944b0e8f1e432b7253d065,

title = "Towards a general definition of Customer Relationship Management",

author = "L.J. Paas and T. kuijlen",

year = "2001",

doi = "10.1057/palgrave.jdm.3240058",

language = "English",

volume = "9",

pages = "51--60",

journal = "Journal of Database Marketing",

issn = "1350-2328",

number = "1",

}