Tracking down the vividness controversy in advertising: the role of individual differences in vividness of imagery

B.M. Fennis, E. Das

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	Content and media factors in advertising
Editors	P. Neijens, C. Hess, B. van den Putte, E. Smit
Place of Publication	Amsterdam
Publisher	Het Spinhuis
Pages	100-107
Number of pages	8
ISBN (Print)	9055892289, 9789055892280
Publication status	Published - 2004

Handle.net

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title = "Tracking down the vividness controversy in advertising: the role of individual differences in vividness of imagery",

author = "B.M. Fennis and E. Das",

year = "2004",

language = "English",

isbn = "9055892289",

pages = "100--107",

editor = "P. Neijens and C. Hess and {van den Putte}, B. and E. Smit",

booktitle = "Content and media factors in advertising",

publisher = "Het Spinhuis",

}

Tracking down the vividness controversy in advertising: the role of individual differences in vividness of imagery. / Fennis, B.M.; Das, E.
Content and media factors in advertising. ed. / P. Neijens; C. Hess; B. van den Putte; E. Smit. Amsterdam: Het Spinhuis, 2004. p. 100-107.

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review

TY - CHAP

T1 - Tracking down the vividness controversy in advertising: the role of individual differences in vividness of imagery

AU - Fennis, B.M.

AU - Das, E.

PY - 2004

Y1 - 2004

M3 - Chapter

SN - 9055892289

SN - 9789055892280

SP - 100

EP - 107

BT - Content and media factors in advertising

A2 - Neijens, P.

A2 - Hess, C.

A2 - van den Putte, B.

A2 - Smit, E.

PB - Het Spinhuis

CY - Amsterdam

ER -