Tracking down the vividness controversy in advertising: the role of individual differences in vividness of imagery

B.M. Fennis, E. Das

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationContent and media factors in advertising
EditorsP. Neijens, C. Hess, B. van den Putte, E. Smit
Place of PublicationAmsterdam
PublisherHet Spinhuis
Number of pages8
ISBN (Print)9055892289, 9789055892280
Publication statusPublished - 2004

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