Transforming to product software: The evolution of software product management processes during the stages of productization

Wouter Leenen*, Kevin Vlaanderen, Inge Van De Weerd, Sjaak Brinkkemper

*Corresponding author for this work

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Abstract

Within the software industry, one can recognize a strong trend towards productization, which is the transformation process from customer-specific software to a standard product. Organizations that originally focussed on building custom software regularly reorient towards a market. In order to grow into a mature product software company, an organization has to introduce and adapt its software product management processes. This paper presents a case study on how software product management processes evolve during the stages of productization at a small software company. We identify productization stages at the case company and describe the situational factors and implemented software product management capabilities during those stages. The paper provides a validation of the productization model, and insight into the development of SPM processes in relation to the productization stages.

Original languageEnglish
Title of host publicationSoftware Business - Third International Conference, ICSOB 2012, Proceedings
PublisherSpringer/Verlag
Pages40-54
Number of pages15
ISBN (Print)9783642307454
DOIs
Publication statusPublished - 1 Jan 2012
Event3rd International Conference on Software Business, ICSOB 2012 - Cambridge, MA, United States
Duration: 18 Jun 201220 Jun 2012

Publication series

NameLecture Notes in Business Information Processing
Volume114 LNBIP
ISSN (Print)1865-1348

Conference

Conference3rd International Conference on Software Business, ICSOB 2012
CountryUnited States
CityCambridge, MA
Period18/06/1220/06/12

Keywords

  • process improvement
  • product software
  • productization
  • Software product management

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