| Original language | Dutch |
|---|---|
| Pages (from-to) | 10 |
| Number of pages | 1 |
| Journal | Marketing Mix Digest |
| Volume | 36 |
| Issue number | 5 |
| Publication status | Published - 2001 |
Trekken huismerken dezelfde klanten als promoties van A-merken?
Research output: Contribution to Journal › Article › Professional