Tried and tested: The impact of online hotels on consumer consideration

I.E. Vermeulen; D. Seegers

doi:10.1016/j.tourman.2008.04.008

Tried and tested: The impact of online hotels on consumer consideration

Research output: Contribution to Journal › Article › Academic › peer-review

Abstract

Many consumers consult online reviews before making (online) travel arrangements. Yet, little is known about the impact of these reviews on consumer decision making. This research applies consideration set theory to model the impact of online hotel reviews on consumer choice. An experimental study (N = 168) that includes review valence (positive vs. negative reviews), hotel familiarity (well-known vs. lesser-known hotels), and reviewer expertise (expert vs. non-expert reviewers) as independent factors shows that on average, exposure to online reviews enhances hotel consideration in consumers. This is because positive as well as negative reviews increase consumer awareness of hotels, whereas positive reviews, in addition, improve attitudes toward hotels. These effects are stronger for lesser-known hotels. Reviewer expertise has only a minor - positive - influence on review impact. © 2008 Elsevier Ltd. All rights reserved.

Original language	English
Pages (from-to)	123-127
Number of pages	5
Journal	Tourism Management
Volume	30
Issue number	1
DOIs	https://doi.org/10.1016/j.tourman.2008.04.008
Publication status	Published - 2008

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1016/j.tourman.2008.04.008

Persistent URL (handle)

Copy link address

Cite this

@article{ec04e93bbc88496197c07251179b1918,

title = "Tried and tested: The impact of online hotels on consumer consideration",

abstract = "Many consumers consult online reviews before making (online) travel arrangements. Yet, little is known about the impact of these reviews on consumer decision making. This research applies consideration set theory to model the impact of online hotel reviews on consumer choice. An experimental study (N = 168) that includes review valence (positive vs. negative reviews), hotel familiarity (well-known vs. lesser-known hotels), and reviewer expertise (expert vs. non-expert reviewers) as independent factors shows that on average, exposure to online reviews enhances hotel consideration in consumers. This is because positive as well as negative reviews increase consumer awareness of hotels, whereas positive reviews, in addition, improve attitudes toward hotels. These effects are stronger for lesser-known hotels. Reviewer expertise has only a minor - positive - influence on review impact. {\textcopyright} 2008 Elsevier Ltd. All rights reserved.",

author = "I.E. Vermeulen and D. Seegers",

year = "2008",

doi = "10.1016/j.tourman.2008.04.008",

language = "English",

volume = "30",

pages = "123--127",

journal = "Tourism Management",

issn = "0261-5177",

publisher = "Elsevier Limited",

number = "1",

}

TY - JOUR

T1 - Tried and tested: The impact of online hotels on consumer consideration

AU - Vermeulen, I.E.

AU - Seegers, D.

PY - 2008

Y1 - 2008

N2 - Many consumers consult online reviews before making (online) travel arrangements. Yet, little is known about the impact of these reviews on consumer decision making. This research applies consideration set theory to model the impact of online hotel reviews on consumer choice. An experimental study (N = 168) that includes review valence (positive vs. negative reviews), hotel familiarity (well-known vs. lesser-known hotels), and reviewer expertise (expert vs. non-expert reviewers) as independent factors shows that on average, exposure to online reviews enhances hotel consideration in consumers. This is because positive as well as negative reviews increase consumer awareness of hotels, whereas positive reviews, in addition, improve attitudes toward hotels. These effects are stronger for lesser-known hotels. Reviewer expertise has only a minor - positive - influence on review impact. © 2008 Elsevier Ltd. All rights reserved.

AB - Many consumers consult online reviews before making (online) travel arrangements. Yet, little is known about the impact of these reviews on consumer decision making. This research applies consideration set theory to model the impact of online hotel reviews on consumer choice. An experimental study (N = 168) that includes review valence (positive vs. negative reviews), hotel familiarity (well-known vs. lesser-known hotels), and reviewer expertise (expert vs. non-expert reviewers) as independent factors shows that on average, exposure to online reviews enhances hotel consideration in consumers. This is because positive as well as negative reviews increase consumer awareness of hotels, whereas positive reviews, in addition, improve attitudes toward hotels. These effects are stronger for lesser-known hotels. Reviewer expertise has only a minor - positive - influence on review impact. © 2008 Elsevier Ltd. All rights reserved.

U2 - 10.1016/j.tourman.2008.04.008

DO - 10.1016/j.tourman.2008.04.008

M3 - Article

SN - 0261-5177

VL - 30

SP - 123

EP - 127

JO - Tourism Management

JF - Tourism Management

IS - 1

ER -

Tried and tested: The impact of online hotels on consumer consideration

Abstract

UN SDGs

Access to Document

Persistent URL (handle)

Fingerprint

Cite this